This Sherco USA deck is a social media strategy created to help expand Sherco’s presence in the U.S. and support stronger business growth in a highly competitive motorcycle market. Although Sherco is a respected French manufacturer with a strong reputation in performance riding, the brand lacked awareness in the United States and faced consumer doubts about accessibility, inventory, and parts support.

This project uses research-based insights from dealers and customers to identify those barriers and build a strategy around content that informs, reassures, and excites riders. By developing mechanic-led tech content, inventory and parts visibility assets, rider reaction content, dealer support systems, and active reputation monitoring, the project shows how social media can drive both trust and demand.

Ultimately, it demonstrates how Sherco can use content not only to grow its name but to change perception, empower dealers, and establish itself as a more competitive and credible choice for U.S. riders.

Here is the link to view the Canva deck with videos.