My Persol Capstone Project is a fully integrated social-first brand campaign created to make Persol feel more visible, relevant, and desirable to younger luxury consumers.
While Persol is known for its craftsmanship, heritage, and iconic designs, the brand’s challenge is that many younger audiences do not immediately see it as part of today’s cultural conversation. This project solves that by shifting the focus from heritage alone to the lasting value of timeless design.
Through a campaign built on durability, function, and understated style, I developed a strategic system of social storytelling, influencer content, experiential ideas, OOH executions, and a digital microsite that presents Persol as a brand that transcends trends rather than follows them.
The result is a campaign that strengthens awareness, modernizes perception, and reinforces Persol’s place as a luxury brand built to endure.
